Electronic Arts respects how important license-based games once were to its rise a publisher, but EA Games label president Frank Gibeau believes that success stories of critically acclaimed movie-based titles are"dead like the dinosaur."Discussing the James Bond franchise specifically, which didn't doany favors for Bizarre Creationsthis year, he expressed no regret over the license's departure from EA and believes that original IP development is a much better alternative.
"The margins are being squeezed,"Gibeau toldDevelop."And, to top it all off, the movie-game business is falling apart."
As for Bond, Gibeau didn't seem jealous of Activision and Bizarre's task to make"Bloodstone."
"We dumped that licence because we felt like we needed to own more intellectual property, and we don’t like where James Bond is going with all the creative limitations on it,"he explained."The percentage royalties you have to pay the licensors are going the wrong way for publishers."
Saving that money and investing it in new concepts and characters interests him a lot more, and he's confident that EA's results thus far have proved him right.
"Considering the total amount of money we have to spend on those types of James Bond games, and the total amount of man-hours we had to put into them, we thought; hell, let's work on our own IP,"he said."The guys who made James Bond games for us, well yeah, they went on and made Dead Space."
Do you think Gibeau's on the money about movie-based games? Can you think of any titles that prove him wrong? Share your responses with us in the comment section below.
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