Activision officiallycanceled work on the"Guitar Hero"series earlier this week in the aftermath of its lower-than-expected Q1 earnings and spurred on by the waning popularity of rhythm-based gaming franchises. CEO Bobby Kotick took to the TV airwaves to address the past week's news and in the process spoke a little bit about Activision's ongoing plans for the"Call of Duty"franchise.
"I don't think there's any connection between the success of 'Call of Duty,' as an example, and the lack of success in the music genre,"he toldCNBC."And I think if you look at our announcement {later today} at Toy Fair, it's a brand new universe that has very broad appeal and I think there's still a tremendous opportunity for big audience-type new-style games that have really compelling, fun characters that are family-oriented entertainment."
Today's announcement will almost certainly concern, at least in part, Activision's newly establishedBeachheadstudio, which is charged with further developing the"Call of Duty"franchise's online community beyond what is offered in annual game releases. The"First Strike Map Pack"arrived on February 1, the start of what the publisher has called"the largest digital offering ever"of"Call of Duty"DLC content in a single year.
In related news, industry rumors indicate thatActivision is eyeing an acquisition of publisher Take-Two Interactive. Whatever the"Call of Duty"publisher's financial outlook is, was or will be, there's no denying that adding the likes of Rockstar Games releases and the"BioShock"franchise to an already robust catalog would be a significant boost in the years to come.
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